Attract dad-bod to the personal care category by simplifying the purchase decision with a newly created ELEMENTAL line, inspired in his uncomplicated and natural way of life.
Great things in life are simple and actually basic. Those are the ones people will never get tired of seeing, listening too and thus, enjoying.
Simple and basic things in life are ELEMENTAL, which by the way, translates the same in all major languages and it is easily understood in many more.
The old & well known four elements concept (Water, Fire, Earth, Air) were thus considered as the central executional proposal to bring to life r n motion's "Elemental" idea.